From DLF To TATA: Know About All Title Sponsors of IPL

Over the years, the IPL has had several title sponsors, each playing a role in the league’s growth and popularity. We cover the IPL title sponsors and their year-wise fee from 2008 to 2024, and provide an all IPL title sponsors list from DLF to TATA.

IPL Title Sponsorship History

The journey of IPL title sponsorship began in 2008 when the league was first introduced. The title sponsorship rights for the IPL have changed hands multiple times, reflecting the growing commercial value of the tournament. Each sponsor brought its unique touch, helping to shape the IPL into the global brand it is today.

IPL Title Sponsors Over the Years from 2008 to 2024

1. DLF (2008 to 2012)

The IPL’s journey began with Delhi Land & Finance (DLF) as IPL first official title sponsor. DLF, a prominent real estate company, secured the title sponsorship rights for the IPL with a four-year deal worth $100 million (INR 40 crore per season).

This was a significant investment at the time and set a high standard for future sponsorship deals. The deal was later extended to cover the 2012 season, bringing the total worth to $150 million (INR 200 crore).

2. Pepsi (2013 to 2015)

After DLF’s exit, PepsiCo took over as the official title sponsor for the IPL from 2013 to 2015. Pepsi paid INR 396 crore for a five-year deal, which was a substantial increase from the previous sponsorship.

However, due to the match-fixing scandal in 2015 that led to the suspension of two teams (Chennai Super Kings and Rajasthan Royals), Pepsi decided to terminate the contract early. Despite this, Pepsi had already paid INR 238.2 crore for the three seasons they were involved.

Lowest score in Powerplay in IPL

3. Vivo (2016 to 2020)

Vivo, a Chinese smartphone manufacturer, stepped in as the title sponsor after Pepsi’s exit. Initially, Vivo signed a two-year deal worth INR 100 crore. Seeing the potential of the IPL, Vivo renewed the deal in 2017 for a huge INR 2,199 crore, covering five seasons from 2018 to 2022. This made each season worth approximately INR 439.8 crore. However, due to geopolitical tensions between India and China, Vivo had to pull out of the sponsorship in 2020.

4. Dream11 (2020)

When Vivo exited in 2020, Dream11, an Indian fantasy sports platform, stepped in as the title sponsor for the IPL. Dream11 paid INR 222 crore for a one-year deal, which was half of what Vivo paid annually. This short-term sponsorship highlighted the IPL’s ability to attract diverse sponsors even on short notice.

5. Vivo’s Return (2021)

Vivo made a comeback in 2021, fulfilling its earlier contract with the BCCI. The company paid INR 439.8 crore for the season, reaffirming its commitment to the IPL despite the challenges faced earlier. However, the sponsorship deal was eventually concluded due to ongoing tensions.

6. TATA (2022-2028)

In 2022, the TATA Group, one of India’s most respected conglomerates, became the official title sponsor for the IPL. TATA agreed to a two-year deal, paying INR 335 crore per season. The partnership proved to be successful, and in 2024, TATA extended the deal for an additional five years, making it the most expensive title sponsorship in IPL history. The total value of this extended deal is INR 2,500 crore, with each season worth INR 500 crore.

IPL Title Sponsors and Their Year-Wise Fee from 2008 to 2024

• DLF (2008-2012): $100 million (INR 40 crore per season)
• Pepsi (2013-2015): INR 396 crore (INR 79.2 crore per season)
• Vivo (2016-2020): INR 2,199 crore (INR 439.8 crore per season)
• Dream11 (2020): INR 222 crore (one season)
• Vivo (2021): INR 439.8 crore (one season)
• TATA (2022-2028): INR 2,500 crore (INR 500 crore per season)

The Impact of IPL Title Sponsorships

Title sponsorship rights for the IPL are not just about financial transactions; they also represent brand prestige and global recognition. Each sponsor, from DLF to TATA, has significantly impacted the IPL’s commercial success and global appeal. These sponsorships have enabled the IPL to become a billion-dollar enterprise, attracting viewers, advertisers, and players from around the world.

How Much Did TATA Pay for IPL Sponsorship?

TATA’s historic deal with the BCCI marked a new era for the IPL. The company initially paid INR 335 crore per season for the 2022 and 2023 seasons. Following the success of this partnership, TATA extended the deal for five more years, from 2024 to 2028, at INR 500 crore per season. This brings the total value of TATA’s sponsorship to INR 2,500 crore, making it the highest in IPL history.